Bulk email marketing is one of the most effective methods of internet marketing. In this way of marketing you have to follow different tips and tricks to get expected results. Response of email marketing varies depending on your, focus, strategies, time and selected email contact list. You can start your marketing campaign by following these guidelines;
1. You should build your own email contact list according to the interests of the people. You can obtain email addresses of website visitors by way of newsletters, software etc or any other valuable thing. Your friends' contact lists are another source to create a good email contact list. Email address lists can also be purchased from third parties but such lists have low response rates.
2. Bulk email marketing campaign is not just a process of sending emails in bulk quantities to a large number of email addresses blindly; you need to identify your recipients and their interests. You need to prepare an exhaustive plan to reach through to potential customers. Response of your marketing campaign will increase as you target your email contact list according to the interests and requirements of the people on it.
3. Your email message should be nice, short, to the point and easy to comprehend because readers don't pay attention to long and complex messages. If you are good with words then you can write your own message or you may hire a ghostwriter. You should avoid lengthy messages because recipients' may lose interest and delete the message.
4. In bulk email marketing, timing is critical because whatever message you write; if it is sent at the wrong time then it may not produce good results. You need to ensure that there is enough lag time between email messages sent to the same email contact list since you do not want to overwhelm your recipients'. Don't send email messages on weekends or holidays because people don't read such messages since there may be an excessive number of messages in their mail boxes and your email may get lost, or worse, deleted.
5. In the process of bulk email marketing campaign you need to track those messages and lists which worked well. If you are unable to get a good response rate then refine your strategies to obtain good results.
6. You should use an attractive subject line for your email message because a reader reads a mail after getting inquisitive with the subject of the message.