Do you need to get traffic to your website fast? Maybe you are testing something or you just want to grow your business quickly. Well paid traffic will be the best route for you. You could choose PPC, Facebook ads or Solo ads.
PPC isn't something I use so I cannot comment on that method, but I have heard it is getting expensive and Google is becoming very selective, not allowing certain products and ads to be shown. Many accounts have been closed down.
Facebook ads are fairly straightforward to actually place, but it takes time to learn to make them really effective by using the best combination when selecting who will see the ads.
Solo ads are quick, simple and bring traffic within hours of placing the ad. It is your email that will be sent to perspective customers by the solo ad seller as soon as the order is placed and agreed to. You purchase the ad as clicks(visitors to your website).
Therefore success of the advert lies in the choice of the list provided by the seller. If he provides a good supply of responsive prospects, and the free gift you are providing is good value and appealing you can add many names to your list. These people who have "opted in" to your offer you can email future offers to. Your email sequence will help you make sales. You will have heard it said "it's all in the list".
To safeguard your-self only buy from good Solo ad sellers buy from a dedicated website where sellers are monitored and customers leave comments about the success of the lists they buy.
There are some solo-ad groups on Facebook or look at forums. Be sure to read the success comments before you purchase. Solo ads work best when you entice prospects to join your list by offering a high quality appealing free gift rather than something they have to buy. They don't know your products at this stage and may not trust you. Gain their trust by sending emails, follow-up with a sequence of content and selling emails.
Email marketing is an art; learn to get the best results. Your prospects want to know you are a trustworthy person who offers good products that fulfil their needs, before they are prepared to spend their hard-earned cash.