Generating leads and generating targeted leads are two different things actually. When you generate leads, you are just acquiring contact information of some random people, most of who will not be interested in your business opportunity at all. Cold calling is an example that fits in this category. These cold callers get a list of people from some lead generation software or an agency that deals in such things and call them sequentially. There is no base to such lists; these are just some people who happen to exist!
However, the world is about targeted leads now. You do not reach out to people as much as you make them reach out to you. In the world of network marketing, this is extremely important and the best part is that it is possible. The following are some methods in which network marketers are creating thousands of targeted leads that are becoming the backbone of their entire enterprise. You will see that all these methods use the Internet as the method of communication
1. Article Marketing ñ Article marketing means writing focused articles about your subject and submitting them to special places over the Internet that are known as article directories. These directories enable the user to create a short bio about the business and provide a link to its website. The article directories are optimized for the search engines. When people search for information on business opportunities, they are highly likely to see the article and read it. If impressed by it, they will visit the website and even sign up for the network marketing opportunity. This works amazingly well because the idea has almost been sold to the visitor before he or she comes to the website.
2. Blogs ñ Blogs draw a lot of interested people. If you make a blog about work-at-home business opportunities and highlight your program on it, you are sure to see a huge amount of traffic. Blogs work effectively at getting them to sign up too, because they are as good as normal conversation if updated regularly.
3. Video Marketing ñ YouTube is watched by millions of viewers each month. People are beginning to search for almost everything on this portal. If you have a couple of videos about your business venture on such a site, you are sure to find a lot of buyers. The great thing about it is you can put your face right in front of their eyes, which adds a lot to your credibility.
These are three of the best methods to bring in people who are really interested in your product to your website. Of course, methods like social networking, bookmarking, email marketing etc. are great options too and you must research and implement these at a later stage also.