We all start out the same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:
* - A huge learning curve
* - Endless nights working
* - Trial & Error
* - Learning the ropes
Compared to older more established sites out there, a brand new site without a network of well-established websites to back it up will need to depend on good quality links pointing to it. This will commence the search engine ranking strategy.
See most "grandfather" sites out there have already gone through the trials and tribulations of getting recognized. Since this is true, they don't always have to depend on the "Title" of the link pointing to their site, nor do they have to depend on the "Title" tag within their site.
Now here's the [kicker]. Let's say Joe has been doing this for 2 years now, 9 times out of 10 if Joe's website is still promoting content about "Web Marketing", he probably doesn't have to add "Web Marketing" to his main title anymore. He can now add it further down within another link on his site.
So the moral is???
If your site is new, you'll need to depend on the "Titles" of many things to get your rankings up for something specific. If your site is more mature and has been established, you can work on other search terms you've been longing to get for your site.
Just keep plugging away and try to keep your "titles" the same for new sites and mix it up for older sites!