Understanding SEO

Understanding SEO

Understanding SEO

Jumpstart Your Online Business And Boost Your Sales...

"Get Your Business Or Website Known To People Across The Globe? Attract More Customers To Your Website. Enhance The Awareness Of Your Brand And Make It A Household Name. Make The Most Of The Internet Platform And Take Maximum Advantage Of The Latest Web Technologies"

Get ahead of the race by leveraging the power of the Internet to expand your business and grow your reputation.

Did you know that there were more than 2 billion Internet users by the end of 2010? Many of these people could be actively looking for the products and services you offer. The potential is HUGE, but what about the competition? You can type any word or phrase in the search box and Google’s will throw up millions of links in a matter of seconds. Will your target audience go through all of them? Definitely NOT! In fact, less than 20% of searchers bother going to even the second page of the search results. The only way your online business or website is going to get noticed is if you are on the FIRST page. The only thing that can help you achieve this is search engine optimization, or SEO.

Get People To Find You Easily, Attract Traffic and Become Famous

You can set up a simple website for less than $700. But how do you get people to know that your business exists? Of course, your current customers can be informed about your site. But wouldn’t you like to grow your customer base? What if there was a way to make your business stand out and not go unnoticed? What if this way was the most cost effective marketing strategy? STOP firing in the dark. It’s time you adopted a focused and powerful strategy for your website.

Get to know about the single, most powerful marketing tool that you can implement with ease

  1. Learn the no risk way to become world famous
  2. Let the professionals teach you how to increase relevant traffic to your website
  3. Avoid the mistakes that are most commonly made and protect your business from being categorized as spam by search engines
  4. Learn about the most cost effective way of getting ahead of competition
  5. You invest once and reap the benefits for years to come
  6. Improve your page ranking, boost your sales and increase your profits
  7. Let people who are actively looking for your product find you easily
  8. Learn how to attract the right traffic and analyze their behavior to convert more and more visitors into buyers
  9. Give the visitors to your website the best user experience and keep them coming back
  10. Get a deeper insight into the workings of search engines
  11. Make your website a benchmark for user experience and conversion
  12. Position your business for long term success
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Course Intro Video


  1. If you type a term in the search engines and press the 'enter' key, you receive a summary of website results which include that search term. Have you ever asked yourself why a select number of these web sites rank much better than others?
  2. Chapter 1: What Is SEO?

    Search Engines such as Google show websites after searching for results they think are relevant and authoritative.
  3. Chapter 2: Why Do I Need SEO?

    What's encouraging about the highly visible aspect of the main Internet (i.e. the content pages of the web), is that we now have an incredible number of available pages, waiting to exhibit to you info on a fantastic number of topics.
  4. Chapter 3: What Are Search Engines?

    SE's make the web convenient and enjoyable. Without them, people might have difficulty online obtaining the info they're seeking because there are vast sums of webpages available, but many of them are just titled based on the whim of the author and the majority of them are sitting on servers with cryptic names.
  5. Chapter 4: Who Needs SEO?

    Your site is lost in the maze of the world wide web; Google (or Bing/ Yahoo! will try to find your site and SEO. is the way you enable them to do this quickly. By writing better content and code in your pages, you are now helping the internet search engine robots to locate your site.
  6. Chapter 5: Do I Need To Hire An Expert To Help With SEO?

    Now, you have your site in position, all polished up and prepared to start receiving internet search engine traffic. You would like sales to begin rolling in.
  7. Chapter 6: When Is It Best To Start SEO?

    Probably one of the most usually asked questions we get from prospects is: How long will SEO take?
  8. Chapter 7: Is It Too Late For Me To Start SEO?

    The answer to this question is best demonstrated by the following story about a friend of the author's father:
  9. Chapter 8: What Is At The Heart Of What I Need To Do?

    In any online marketing campaign, keyword research is one of the most important factors because 90% of searches start with a Google keyword search.
  10. Chapter 9: What On-Site SEO Can I Undertake?

    It's important to make your website SEO friendly. If your website isn't SEO friendly, it will likely be difficult to rank on the internet search engine. There are numerous methods for you to enhance the visibility of your site in the search engines using on-page optimisation.
  11. Chapter 10: Off-site SEO

    Off Site SEO is, just like the name suggests, methods which make a web site internet search engine friendly that don't alter the web page it self. Off site SEO is really as essential, or even more essential, than On Site SEO. One of the greatest benefit of Off Site SEO is that it directly affects the ranking of the page.
  12. Chapter 11: What Can I Expect SEO To Do For Me?

    SEO is a marathon not a sprint. You have to keep your site updated consistently over the long term while working to increase the number of backlinks you get from authority websites.
  13. Chapter 12: Where Can I Find More Info About SEO?

    The thing about SEO is that there is always more to learn. You should invest in your SEO education as a serious, long term and on-going project.

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