Email Marketing Simplified

Email Marketing Simplified
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Email Marketing Simplified

What’s an autoresponder?

If you’ve ever asked for information online about a product or service, or signed up for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply.

Simply put, autoresponders are e-mail programs that send out a preset message in response to every incoming e-mail received. Some autoresponders, like sign-up services for e-groups and forums, are one-shot deals: a single response for every message received. Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads.

Multiple autoresponders send a series of messages to received e-mail addresses on a predetermined, timed basis. For instance, a multiple autoresponders can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on. It can be programmed to send a message a day, one per week, twice monthly, or any interval that satisfies the purpose of the message series.

Autoresponders are the most powerful Internet marketing tools available. They are easy to use, and once they’re set up the entire marketing process is automated and instant. When you use autoresponders, your Internet business runs itself 24 hours a day. Launching an effective autoresponder campaign can mean the difference between a struggling business and a wildly successful one.

How can I make money with autoresponders?

Just about any online business can benefit by using autoresponders. In fact, with a properly arranged campaign, your as-yet-unfounded business can be built around an autoresponder program. All you need is a product and an effective series of autoresponder messages, and you can start carving your piece of the Internet pie.

Your autoresponder is your golden goose: the marketing tool that will sell your well-developed product far more effectively than any other form of advertising. Few sales are made by impulse buyers, particularly on the internet. But if you are able to get your message out repeatedly to people who are already interested in what you have to offer, you will see an explosive sales response.

This course will give you all the information you need to begin profiting with autoresponders. You’ll learn how to choose a topic that works best for you and your situation; research your market and find or develop great content that people want to buy; start you own automated storefront web site; tailor your autoresponder messages for maximum effectiveness; and build a powerful opt-in autoresponder list that will make money even while you sleep.
Let’s start making autoresponder magic!

Lessons

  1. PICK A TOPIC

    Still have no clue where to start? Here’s a partial list of topics to choose from that have high marketability factors....
  2. Now that you’ve chosen a topic, it’s time to research your market. If the word “research” makes you break out in a sweat and experience flashbacks to all that time you spent in high school poring over books, scribbling out notes and wondering why teachers delight in torturing their students, don’t worry—it’s easier than you think.
  3. CREATE CONTENT

    There are two ways to get content: create it yourself, or become a member of an affiliate program. Each method has its advantages and disadvantages. Review them, and choose which is right for you.
  4. CRAFT YOUR AUTORESPONDER MESSAGES

    Creating a great autoresponder message series is the key to making serious money on the internet. Studies have proven that most consumers buy only after repeated exposure to a product.
  5. SET UP YOUR SITE

    Now that you have your topic, you’ve researched your market, and you have composed a fabulous series of autoresponder messages, you’re ready to put together the other crucial component of your successful autoresponder campaign: your web site.
  6. BUILD YOUR OPT-IN LIST

    Let’s review what an opt-in list is: a collection of e-mail addresses you get from people who are interested in your product, and request to join your autoresponder list. This means your autoresponder messages will not be considered spam, and the reputation of your business will help build consumer confidence and increase sales.
  7. DRIVE TRAFFIC TO YOUR SITE

    Once you have your product, your autoresponder message series, your web site, and all your accounts in place, it’s time for the fun part: driving traffic to your web site and watching your internet money machine in action.

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