CPA Marketing Excellence

CPA Marketing Excellence
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CPA Marketing Excellence

PPC advertising has been around for a while now and has established itself as the primary model for advertising on the web. Of course, PPC advertising is 'Pay Per Click' advertising, which basically means that you only pay as an advertiser when someone actually clicks on your ad. This is different from paying for a fixed spot in a magazine or on a website because you only pay when your ad generates views. For the advertiser, this is a very good deal because it essentially means that you only pay when you are successful. An advert that sits on a website not attracting any clicks will actually cost you nothing and you will thus be able to ensure that you get a very high ROI (return on investment).

This is even truer if you use CPA advertising, which is in many ways the natural evolution of PPC. CPA essentially stands for 'Cost Per Action' or 'Cost Per Acquisition' and in this sense, you only pay when your advert is actually successful in doing what it is setting out to do. You only pay for an ad that converts – giving you guaranteed returns on that investment. Well, in reality, you will sometimes still pay per click but even then CPA gives you a figure for how much each action is costing you – allowing you to calculate your precise profit margin. This is the metric that every advertiser should be most interested in.

Essentially, this is the point in which the ad becomes profitable and if you only pay for that then you have a situation where everyone is guaranteed to win. CPA is a relatively new form of PPC but it is one that is rapidly catching on for obvious reasons. If you want to evolve your current marketing campaign in a way that can only improve your ROI and if you want to get one step ahead of the competition, then this is something you should be learning.

And if that's your plan, then you've come to the right place! This book will serve as your master-class in CPA marketing and will show you how to get set up, how to stack the cards in your favor and how to scale up your operation for gigantic profits. So buckle up and let's take a dive into the complex world of CPA marketing…

Course Intro Video

Lessons

  1. What is CPA Marketing? We've already touched very briefly on the concept of CPA marketing but what does this term mean in detail? To start with, let's ask the simple question: What is an 'Action'? What is an 'Acquisition'?
  2. Compared with regular PPC marketing, CPA is much more goal-oriented and gives you a way to calculate the ROI from each and every click. This makes a lot of sense if the page you're sending your viewers to is one where they can buy products.
  3. When it comes to CPA marketing, there are a few different options to consider in terms of the precise business model you want to follow and the specific platform you want to use. As we've already seen, sometimes CPA can mean you literally only pay when you gain a sale (CPS) or when you gain a lead (CPL).
  4. Then you have the more straightforward affiliate platforms. These are tools that simply allow you to take a product and sell it from a landing page while inviting as many other marketers as you like to join in and help you make sales for a cut of the profits.
  5. CPA With Google As mentioned earlier though, you can also use Google or Facebook to do your CPA marketing and for most people, these will still be the best choices.
  6. Depending on the platform you use, you may have to create an ad, or you might leave this in the hands of the publishers.
  7. That's a lot of information right there for you to be digesting, so to help you out, let's quickly do a recap on the basics to set you off on your way.

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