Cash in with Facebook live money machine

Cash in with Facebook live money machine
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Cash in with Facebook live money machine

Since it launched last August and became available to all users this January, Facebook Live has quickly become a game changer. Media companies like CNN, Viacom, the New York Times, and Buzz Feed have used Live to experiment with new video formats and expand their audiences.

Facebook isn’t the first social platform to debut a live streaming feature. Periscope and Meerkat broke ground in early 2015; YouTube has supported live streams for years, and Amazon built a massive live gaming community through Twitch. Nevertheless, Facebook Live, in particular, holds a clear appeal for brands.

Many brands have already carved out a chunk of the social network’s massive user-ship. Now they can easily share Facebook Live videos with fans, friends, and followers without having to build a new audience from the ground up. Facebook is also sweetening the pot with helpful capabilities such as live events, two-person broadcasts, comment feeds, and filters. And they might launch mid-roll ads soon, which could give the brand an alternative revenue source.

Given these benefits, many businesses – from auto manufacturers to makeup companies – are using Facebook Live to grow their audiences. Brands that are new to live streaming, however, might be wondering how to plan and launch a successful Facebook Live video.

We’ve created a comprehensive guide that covers everything you need to know about Facebook Live Marketing. Let’s get started!

Course Intro Video

Lessons

  1. Facebook Live is the social network’s live-streaming video functionality. Users can broadcast live videos using only their smartphones..............
  2. Facebook Live Marketing Predictions for 2017

    If the Facebook changes in 2016 are an indicator, 2017 will be an interesting year for Facebook marketers. Let's find out whats in store..........
  3. Getting started with Facebook Live

    If you’ve never tried video or live video, or even if you tried out a service like Periscope or Meerkat, and it wasn’t quite right, investigate Facebook Live.
  4. Best practices for using Facebook Live for marketing

    Facebook offers several tips and best practices for using Facebook Live on their media site.
  5. How to Increase Your Facebook Live Video Reach?

    Facebook Live allows you to improve visibility while lowering the barrier between you and your audience. Live videos make you and your business more relatable, so you can develop relationships with current and future customers.
  6. Using Facebook Live for Your YouTube Channel

    Conclusion These are just four of the many ways that we believe vloggers can use Facebook Live to interact with their YouTube channel’s audience........
  7. Ideas for creating appealing Facebook Live Content

    There are plenty of ways to add Facebook Live video into your content strategy—and plenty of compelling reasons to do so!
  8. How can brands grow with Facebook Live?

    While ultimately returns—short-run and longer-term—matter, part of live streaming video’s opportunity lies in allowing brands to try new things.
  9. Monetizing Facebook Live: Getting started with Ad Breaks

    Ad Breaks are a new way for you to earn money from your Facebook Live broadcasts. This feature allows you to take short breaks during your live video to run advertisements that are up to 15 seconds long.
  10. Tools Guide to Creating engaging Facebook Live broadcasts

    These four broadcast methods offer a solution to fit any budget and get you up and running on Facebook Live in no time.
  11. How to Repurpose Facebook Live Videos for marketing?

    Want some creative ways to reuse the videos in your marketing? Then read on…
  12. Top 5 Facebook Live Metrics that marketers need to know

    Tracking the performance of your Facebook Live video through metrics – and developing a data-driven strategy for future videos – is one of the most important things you can do to attract followers for your brand, boost engagement, and get your customers to take action.
  13. Business Case Studies

    It's clear that Facebook Live will afford great visibility for early-adopting brands. The challenge, like everything on social, is how to make it more than just a plea for love from followers.
  14. Conclusion

    Facebook’s own investment in live streaming indicates that the social network sees this technology as the way forward.

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