All you need to learn about PPV Advertising

All you need to learn about PPV Advertising

All you need to learn about PPV Advertising

Familiarizing Yourself With the PPV Target Audience

Pay per view advertising is interesting, in part, because you’re presenting offers to a unique audience type. The people who’ll be viewing your ads have all agreed to download the PPV company’s Adware. While you can’t read too much into this fact, it does have an impact on the way one should approach the practice.

What do you know about the audience for your ads? Obviously, you have some idea about them based upon the search queries they’ll be making or the URLs they’ll be visiting. You know something else, too. They agreed to download the software that shows them your advertisements in exchange for some inducement.

Think about what that means about this particular audience, compared to other audiences you may approach with different advertising strategies.

You know that these people are willing to download items from third parties. That indicates that their either incredibly tech savvy and comfortable in their computer security and protections or, as is more often the case, they’re just not that concerned about bringing in third party materials. Either they don’t realize the potential for risk or they don’t care. In either case, you know that you’re putting an offer in front of people who will click a “download now” link.

If you know a little about the PPV company with whom you’re doing business, you’ll also know what kind of inducement probably led them to become a part of the PPV user base. You’ll know what they wanted badly enough to accept the software. Some PPV companies “recruit” by offering free game access to its members. The fact that someone is willing to download third party ad-serving software in exchange for a free video game should tell you something about his or her interests and habits.

When you think about facts like these, it’s not surprising to discover that PPV advertisers tend to have the best luck with CPA offers that require the completion of quick, small forms in order to secure payment and list-building offers that provide users with free information in exchange for their email address and permission to contact them with future mailings.

It’s also not surprising to learn that offers premised on showing people a sales page for a product don’t tend to do as well. It wouldn’t be fair to characterize PPV audiences as collections of tire-kickers, but they definitely trend away from being immediate buyers.

Before you start building PPV campaigns based on these assessments, it’s important to recognize their limits. You can’t assume that the kind of observations we just made our universally true. That’s because there are exceptions to every rule. There are older potential customers who’ll be happy to pull out their credit cards in response to a good offer who also have an interest in video games. You can’t assume that all members of a PPV company’s user base built on game freebies are kids. Additionally, it’s important to remember that most computers are used by a number of household members. One may have installed the adware, but others may then see the ads.

It’s important to understand the general composition of PPV audiences. That information can help you create winning campaigns. However, it’s also important to recognize that those generalizations aren’t wholly accurate in all situations and that there is room for profitable campaigns that don’t “fit” the larger model.

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  1. Pay Per View (PPV) advertising is developing a large fan club. That’s not happening by accident, either. There are a number or reasons to adore this potentially high-profit means of marketing. Let’s examine three of the reasons marketers from multiple niches are falling in love with PPV.
  2. Why PPV Advertising is Perfect for Affiliate Marketers

    Affiliate marketers are falling in love with Pay Per View (PPV) advertising. They were once thoroughly committed to Pay Per Click (PPC) options, but they’re now discovering that a better relationship may be waiting for them with PPV companies.
  3. Unique Benefits of Pay Per View Advertising

    Pay Per View (PPV) advertising offers some very unique advantages that other methods of promotion just can’t rival. When you consider these benefits, it’s easy to see why PPV is rapidly gaining ground among marketers across many different niches. Let’s look at three of the things you can do with PPV that make it special.
  4. Not All PPV Companies Are Created Equal

    You can’t assume that a PPV campaign conducted through one company will yield similar results if you should opt to try it with another.
  5. Heard Negative Things About PPV Advertising?

    Not everyone loves pay per view (PPV) advertising. In fact, some people really don’t like it one bit. While there may be some legitimate arguments against the use of PPV in some circumstances, many of the criticisms leveled against it just don’t hold up to any level of scrutiny.
  6. The Many Ways To Use PPV Advertising

    Pay Per View (PPV) advertising is gaining in popularity. In large measure, that’s due to the flexibility it offers relative to other options. Marketers are discovering that they can do more with PPV and that they can do it without being forced to hack their way through miles of procedural red tape and restrictive rules.
  7. Pay Per View vs. Pay Per Click: The Advantages

    Pay Per Click (PPC) advertising has become the de facto preference of those who want fast influxes of traffic and who aren’t interested in wrestling with high-effort search engine optimization in order to get it. A PPC campaign can produce a profitable flow of reasonably targeted traffic in a heartbeat.
  8. Why URL Targeting With PPV Is A Win-Win Situation

    Unless you’ve been isolated in a remote mountain hideout for quite some time, you’ve probably caught wind of the growing popularity of Pay Per View (PPV) advertising. Marketers in many different niches are discovering that they can experience amazing returns on their ad spend investments with PPV.
  9. Enhancing PPV Results With Great Landing Pages

    Many marketers experiment with Pay Per View (PPV) advertising, at least in part, because it gives them a chance to direct link to affiliate offers without being forced to show prospective buyers an intermediary landing page.

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