All you need to know about Offline Marketing

All you need to know about Offline Marketing
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All you need to know about Offline Marketing

John Ritskowitz hosted a teleseminar with Michel Fortin, David Garfinkel, Yanik Silver, and JP Maroney. Entitled “Million Dollar Roundtable,” it was a chance for these marketing pros to share some of their best secrets for marketing offline, which is something more online Marketers should be doing. Ideally we should all be marketing both offline and online.

Well these folks delivered the goods, and while the call lasted about 2 hours, it still wasn’t enough time to get to everything (it never is, right?). So John compiled some of the ideas they talked about on the call, plus lots more ideas to cover the offline marketing spectrum.

Some of these ideas are more traditional, such as yellow pages advertising and classified ads. Of course that doesn’t mean they should be neglected.

Other ideas are traditional, but not used as much, or I should say not always used as effectively as they could. Direct response marketing and publicity are two that come to mind.

And then there are really creative ideas that are often overlooked, such as valuable joint ventures and strategic alliances. Some of these ideas have the potential to really deliver a lot of leads and sales with minimal traditional “work.”

One thing we highly recommend right now: Please print this course out, so you can read it leisurely with pen and highlighter in hand. Otherwise, we all know how many PDFs we have sitting on our hard drive, never to be read or acted upon. Don’t let that happen here. There are too many great ideas here not to

You’ll find these ideas start out somewhat simplistically and gradually get more creative and complex. So dig in and start thinking about how you could apply these ideas to your business today!

Lessons

  1. Traditional Offline Marketing

    Don’t think of these methods as too simple or mundane. They are very effective when done right and combined with other techniques in this course.
  2. Creative Offline Marketing

    In the instant Internet buying world, a lawn care company realized that waiting weeks for a lawn care quote was too long. .....
  3. Free Advertising With Publicity

    Blogs, Podcasts, etc. – Yes, this is supposed to be about offline marketing methods, but in today’s information age, I would be amiss if I didn’t mention them.
  4. Joint Ventures

    There’s a great quote: “More occurs from movement than will ever happen from meditation and contemplation.” And so I would strongly urge you to take action. Read it. Use it. Own it.

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