A Guide on the Basics of Copywriting for the Web

A Guide on the Basics of Copywriting for the Web

A Guide on the Basics of Copywriting for the Web

Although many people seem to think that writing effective copy for the web is easy, it isn’t. So if you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it.

In this course, we will look at the basics of producing good copywriting for the web. But before we start there are a number of things that you should remember.

First, people do not read a website in the same way that they would read printed material. In fact, there are three characteristics which affect how a web user will react to the online content of a site.

It is important to remember that web users are active, not passive. So if they can not find a reason for staying on a site, then they will leave it. Sometimes a person will leave 15 seconds after they have actually gotten there. So if your text is too long, then they are less likely to read it. So if you want a web user to believe what you have to say, you must be able to back up the hype.

In order for any web copy to be effective, it must take into account the characteristics mentioned above.
What is most important of all when looking at copywriting for the web, is not to underestimate the importance of the basics. If you just jump straight into it you may find yourself in trouble, and your site not being as effective as it should be.

So let us start, ok?

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Course Intro Video


  1. If you fail to plan, then you are likely to fail in your endeavor of producing great copy. If you wish to achieve your goals, it is important to gather all the facts.
  2. It is vital that during the planning stage of your copywriting for the web, you understand what it is, exactly, you hope to accomplish.
  3. Search engines are the most important tool on the web for bringing new customers to a site. Many people who have never heard of your site will use a search engine to find what they are looking for, at your site or at someone else’s.
  4. You are looking to keep your visitors coming to your site and also get them to return. There are a number of points you should consider when copywriting for the web.
  5. It is ever so easy to become a little sloppy with the vocabulary on your website, as well as the look. You may find it so easy that you become inconsistent with the terms and phrases that you use when describing a particular product, service, tool or feature on your site.
  6. The home page of any site is the key web page, especially if it is where you want a person to take some action, such as buying something or subscribing to something.
  7. So just how you go about writing a great headline? It’s quite simple really. What you need to do is spend less time stressing about how to write your headline and more time on figuring out what it should say.
  8. When writing any copy, it is important that the headline you have at the top will set the tone for your whole site. In fact, this is the most powerful text on any page.
  9. During the very early days of the web, you would find all the text links were both blue and underlined. Even today, this still holds true…just take a look at Google, eBay, Yahoo or MSN, and all their links are blue, and are either underlined or become underlined when the cursor is placed over them.

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