Whether you are starting a new business or operating on a budget, you cannot go wrong with free web promotion. The truth is that not everyone has an expense account to justify an aggressive advertising campaign. Many businesses, especially web-based, outline marketing as their largest expense. However, free web promotion has changed the way that everyone looks at advertising.
The best way to gain free web promotion is through the use of press releases, which highlight upcoming news, events and headlines regarding your company. In order to write an effective press release, your business must be involved in something noteworthy. Whether it be a contest, a grand opening, a special sale or another event, a press release is a perfect way to advertise your business happenings for free. There are a number of press release submission websites, which allow business owners to submit their news for free.
In addition, submitting your press release to newspaper and magazine editors may increase your chances of being published both online and in print. Before sending a press release, which should be no more than one page in length, make sure that your name, mailing address and telephone number is included at the top of the page. Many editors require that contact information is present before they will even consider publishing a press release. The reasoning behind this is to confirm the identity of the person submitting the news.
Web promotion can perhaps best be utilized through successful positioning on internet search engines. By making sure that your website content is rich with information, links, and updated information, search engines will be more likely to position your site among the top ranks. In addition, a descriptive website will also find it's way to the top. For example, if your business deals with collectibles, make sure that your content is rich in keywords dealing with collectibles and the product line that you offer. Avoid stuffing keywords, but make sure that your website clearly indicates it's subject matter.
One of the best avenues for web promotion is through article marketing. While many website owners are still somewhat unfamiliar with this approach, others are cashing in on a surge of traffic generated from properly marketing their articles. The key to successful web promotion via article marketing is to write an informative article that everyone will want to read. At the bottom of the article, include a brief paragraph featuring your name, the name of your business and a website address. The next step is to submit your article to as many article directories as possible. The more exposure, the better. As other webmasters log on to article directories in search of content for their website, they may select your article to be featured on their site. The more webmasters that feature your work, the more free web promotion your business will receive.
There are a number of ways to acquire paid marketing opportunities and an equal, or greater, number of ways to get free web promotion. If done correctly, web promotion doesn't have to empty the entire expense account. In some cases, it won even cost you a cent.